Your Image is Everything!
How would you like to tell people to "Just Google Me" and when they do they find dozens of links that talk about how successful you are, how happy your customers are, your accomplishments, or what a great citizen you are? This is your chance to flood the Internet with positive information about you or your company!
Many companies and individuals experience challenges from hostile customers, disgruntled employees and nefarious competitors who try to hurt businesses or you by blogging or posting derogatory statements online about the company or specific individuals who work there. They aim to adversely impact a target's business, recruiting and retention efforts,
and the company's reputation as a whole.
Other times, negative publicity or an unfavorable court ruling gets widespread online distribution, and company executives are required to do “damage control”.
Here's a Few Problem Sites:
The bottom line is very few companies or individuals have strategies related to managing their “online reputation”. Search Engine Reputation Management is a process employed by companies and individuals to proactively shield their brands from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) blogs, forums and other websites
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